Reach people at the exact moment they are choosing a gift
secret.gift is a free Secret Santa organizer and wishlist maker. Nobody comes here to browse: they come to draw names, write down what they want and pick a present for a specific person. If your product belongs on a gift list, this is where the list is being written.
- gifters last season
- 13,000+
- gift exchanges organised
- 3,300+
- of groups created in December
- 85%
- three languages, one product
- EN · UA · ES
Who you reach
- Organisers of office, family and friend exchanges — the person who sets the budget for 5 to 30 people
- Participants opening a wishlist to decide what to buy in the next few days, with a fixed budget in mind
- Wishlist owners adding products they actually want from any store
- HR and team leads running December activities for remote and hybrid teams
- Readers of our gift guides: budget picks, registry checklists, holiday traditions
Placements
Everything below is labelled as sponsored or affiliate where the law requires it. We do not sell the wishlist data and never will.
Sponsored gift guide
A dedicated guide in the blog written by our editorial team around your category — “best gifts under $30 for coworkers”, “the registry essentials” — with your products featured and linked. Published in one or three languages, promoted from the hub and the wishlist landings.
Placement in an existing guide
A featured slot in one of the evergreen guides that already rank: budget gift ideas, registry checklists, holiday calendars. Native paragraph plus product card.
Featured in the demo wishlists
Our demo lists are the first thing new users see on /wishlist in each language. A product slot there is seen by every visitor who explores the tool before creating their own list.
Gift-idea suggestions inside the wishlist editor
When an owner adds a wish by hand, we can suggest matching products. Category-based, labelled as sponsored, capped so the editor stays useful.
Secret Santa season sponsor
A visible “season presented by” slot in the group dashboard and the reveal screen in December — the two screens every participant opens. One partner per language per season.
Branded exchange skin
A themed skin for gift exchanges (colours, copy, illustration) for your brand or campaign, selectable by organisers alongside Secret Santa and St. Nicholas.
Ways to partner
Affiliate
You run an affiliate program (Amazon Associates, Awin, Impact, Sovrn, your own): we link your products from guides and wishlists and earn on conversions. Zero cost to you, tracked with your own links.
Flat-fee placement
A fixed fee for a sponsored guide, a slot in an existing guide or a demo-wishlist product. Clear dates, clear deliverable, no CPM guessing.
Season sponsorship
One brand per language for the December season across the dashboard and reveal screen. Ideal for retailers and marketplaces.
Corporate Secret Santa
You run gift exchanges for a company: we provide a branded, private setup with delivery-address collection and organiser support. Priced per team.
Store integration
An “Add to secret.gift wishlist” button for your product pages, or a product feed so previews render instantly with your prices. Free for stores; we earn on the affiliate side.
What stays fixed
- Sponsored content is labelled. Affiliate links carry rel="sponsored" and a visible disclosure.
- We never share or sell wishlist contents, participant names or addresses. Placements are contextual, not targeted by personal data.
- The free, no-signup core does not change. No paywalls, no forced accounts, no interstitials.
- Editorial picks stay editorial: paid placements sit next to our recommendations, not instead of them.
Tell us what you have in mind
A few lines are enough. We answer within two working days with formats, dates and a quote.
Questions partners ask
Do you share wishlist data with partners?
No. Partners get aggregated, anonymous category insights at most (“how many lists added kitchen items in December”). Never items, names, addresses or contacts.
Can we target specific users?
No personal targeting. Placements are contextual: a kitchen brand appears in kitchen-related guides and in the wedding demo list, not on individual profiles.
When is the best time to start?
Guides need 4–8 weeks to index, so September–October for the December season. Affiliate and demo-wishlist placements can start any week.
Which markets do you cover?
English (US/UK-leaning), Ukrainian and Spanish (Spain and Latin America). Placements can be per language or across all three.
Do you accept gambling, alcohol or adult products?
No gambling and no adult products. Alcohol only in guides explicitly for adults and only where local rules allow it.