Black Friday 2026 Sale Dates by Store: Amazon, Walmart, Target, Best Buy and More
Amazon's Black Friday 2026 runs November 19–30, Walmart's Black Friday Deals run November 23–29, and Best Buy's doorbusters start November 19. Black Friday itself is Friday, November 27, and Cyber Monday is November 30 — but most big stores open their sale a week or more before that, and several are already live.
Below is every date announced so far, as of November 11, with a link to each store's sale page. Stores that have not published dates yet are listed too, with last year's dates where we have them. We update this page as the rest announce.
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Make a wishlistBlack Friday 2026 sale dates by store
| Store | Black Friday 2026 | Earlier waves / early access | Cyber Monday |
|---|---|---|---|
| Amazon | Nov 19–30 | Starts 12:01 a.m. PT Nov 19 | Inside the same event, Nov 30 |
| Walmart | Nov 23–29 | Early Black Friday Deals Nov 12–15; Walmart+ gets some deals 24 h first | Nov 30 – Dec 2, walmart.com only |
| Best Buy | From Nov 19 ("10 days" of doorbusters) | Early deals live since Nov 6, new ones every Friday | Cyber Week Dec 1–6 |
| Target | Not announced | Early Black Friday Nov 5–7 (ended) | Not announced |
| Kohl's | Nov 22–28 | Early Access Nov 6–8 (ended) | Cyber Deals Nov 29–30 |
| Lowe's | Live since Oct 29 ("Four Weeks of Black Friday") | 12 Days of Deals from Nov 16 | "Extended Cyber Deals", no dates |
| Home Depot | Live now, ends Dec 2 | — | — |
| Sephora | From Nov 26, 6 p.m. PT | Beauty Insider app perks Nov 21–23 | Cyber Week Nov 23–30 |
| Ulta | Nov 21–28 | Early Black Friday Oct 25 – Nov 21 | Nov 29 – Dec 1, online only |
| LEGO | Nov 27–30 | LEGO Insiders Weekend Nov 21–22 | Inside the event, Nov 30 |
| Etsy | Cyber Specials from Nov 23 | — | Inside Cyber Specials |
| Nordstrom | Not announced | Early Black Friday Sale ends Nov 11 | Not announced |
| SHEIN | Live now | — | Not announced |
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Which Black Friday sales are already live
- Walmart — Early Black Friday Deals start Thursday, November 12, online at 12:01 a.m. ET and in stores at 6 a.m. local, through November 15.
- Best Buy — early deals and doorbusters since November 6, "save up to 50%", with a new batch every Friday.
- Lowe's — "Four Weeks of Black Friday Deals" since October 29.
- Home Depot — Black Friday deals are up and run to December 2.
- Ulta — Early Black Friday since October 25, new deals each week, until November 21.
- SHEIN — the Black Friday sale page is live; SHEIN has not published an end date.
Amazon Black Friday 2026
Amazon's Black Friday Week and Cyber Monday deals run as one event from Thursday, November 19 to Monday, November 30, starting at 12:01 a.m. PT. It is online only. Amazon's own FAQ promises "millions of deals" and does not list a separate Prime-only early window.
The deals live on Amazon's Black Friday page. If you are waiting for a specific item, put it on a list now so you know its price before the 19th.
Walmart Black Friday 2026
Walmart has split the season into three events between November 12 and December 2:
- Early Black Friday Deals: Nov 12–15. Online from 12:01 a.m. ET, stores from 6 a.m. local.
- Black Friday Deals: Nov 23–29. Same start times.
- Cyber Monday Deals: Nov 30 – Dec 2, on walmart.com only.
Walmart+ members get the "hot deal drops" first: some online deals are members-only for their first 24 hours. In 2025 members got a head start of a few hours; this year it is a full day.
Target Black Friday 2026
Target ran Early Black Friday deals on November 5–7 (40% off select toys, up to 50% off kitchen appliances) but has not published dates for the main sale. What is confirmed: stores are closed on Thanksgiving and open at 6 a.m. local on Friday, November 27, and Target's Holiday Price Match runs from November 1 to December 24 — buy now and you can claim the difference if the price drops. Target's Black Friday page.
Best Buy Black Friday 2026
Best Buy's Black Friday doorbusters start Thursday, November 19 — "10 days of Black Friday doorbusters and deals", online and in stores. Best Buy has not named the end date. Early deals have been running since November 6, and after Cyber Monday comes Cyber Week, December 1–6. Stores are closed on Thanksgiving. My Best Buy Plus and Total members earn double rewards from November 19 to December 6. Best Buy's Black Friday page.
Beauty, home and toys: Sephora, Ulta, Kohl's, Lowe's, LEGO
- Sephora — Cyber Week November 23–30, "up to 50% off select beauty", plus a daily brand at 30% off from November 21. The Black Friday sale itself opens November 26 at 6 p.m. PT. Beauty Insiders can pick a sample bag in the app on November 21–23.
- Ulta — Black Friday online from 8 p.m. CT on November 21, in stores November 22–28. Cyber Monday is online only, from midnight CT November 29 to 2 a.m. CT December 1.
- Kohl's — Black Friday Week November 22–28 with a 20% coupon and $15 Kohl's Cash for every $50. Doorbusters go online at 12:01 a.m. CT on Thanksgiving; stores open at 5 a.m. on Friday. Cyber Deals on November 29–30: 40% off with a coupon.
- Lowe's — 12 Days of Deals from November 16. MyLowe's Rewards members get online doorbusters a day early, on November 26. Stores are closed on Thanksgiving; the site is not.
- LEGO — discounts and gifts with purchase November 27–30; LEGO Insiders get an early weekend on November 21–22.
- Etsy — Cyber Specials from November 23, "up to 60% off".
Stores that have not announced Black Friday dates yet
As of November 11, these stores have not published their 2026 dates. Where we know last year's dates, they are in the table as a rough guide. We will add each store here as soon as it announces.
| Store | Status | Last year (2025) |
|---|---|---|
| Macy's | "Up to 70% off" on the page, no dates | Early Access Nov 10–13, Black Friday Week Nov 23–30, Cyber Monday Nov 30 – Dec 1 |
| Apple | Not announced | Shopping Event Nov 28 – Dec 1 (gift card with purchase) |
| Costco | Page is up, no dates | — |
| Wayfair | Not announced | — |
| Dick's Sporting Goods | Not announced | — |
| eBay | Not announced | — |
| Nike | Not announced | — |
| Old Navy / Gap | Not announced | — |
| GameStop | Not announced | — |
| Newegg | Not announced | — |
| Temu | Not announced | — |
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Before the sales start
- Write the list before the first wave. A wishlist on secret.gift stores each item's price on the day you add it, so on November 19 you can see whether "40% off" is 40% off the real price or the one from last week.
- Check the price history. Our Black Friday guide has the one-minute way to do it — and a UK study in which every tracked Black Friday price was matched or beaten at some other point in the year.
- Stack cashback on top. Which cashback apps pay the most on the big stores.
- Use price matching. Target matches its own lower price until December 24, so an early purchase is not a bet against Black Friday.
Frequently asked questions
When does Amazon Black Friday 2026 start?
Thursday, November 19, 2026, at 12:01 a.m. PT. Amazon runs Black Friday Week and Cyber Monday as one event, through Monday, November 30.
When is Walmart Black Friday 2026?
Walmart's Black Friday Deals run November 23–29, 2026. Its Early Black Friday Deals run November 12–15, and Cyber Monday Deals November 30 – December 2 on walmart.com.
When does Best Buy Black Friday 2026 start?
Best Buy's Black Friday doorbusters start Thursday, November 19, 2026. Early deals have been live since November 6, and Cyber Week runs December 1–6.
When is Target Black Friday 2026?
Target has not announced its main Black Friday dates as of November 11, 2026. Its Early Black Friday sale ran November 5–7, and stores open at 6 a.m. on November 27.
When is Cyber Monday 2026?
Monday, November 30, 2026. Several stores stretch it: Walmart to December 2, Ulta to December 1, and Best Buy follows it with Cyber Week, December 1–6.
Nick Sleighman. Claims to have never given a bad gift since 2011. Tests gift ideas on his own family every December and ranks everything by price, wow-factor and 'will they actually use it'.
Dates are from each store's sale page, newsroom or press release, checked November 11, 2026. Links to Amazon and Walmart are affiliate links: we earn a commission if you buy, at no extra cost to you.
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